This time, Lizzie lunches with Rebecca Crosby
This time, Lizzie lunches
with Rebecca Crosby
Imbiba’s very own Lizzie recently sat down with nursery expert and Founder of Monkey Puzzle, Rebecca Crosby, to chat about what it takes to build the UK’s largest franchise nursery group.
1. What made you decide to found Monkey Puzzle?
Monkey Puzzle was born from both personal and professional motivations. After leaving a demanding role at Goldman Sachs, I realised that balancing a high-pressure career with family wasn’t sustainable. My husband’s family had deep roots in childcare, and we saw an opportunity to create something meaningful. I wanted to build a warm, home-like environment focused on child development. It was a big leap but incredibly rewarding to see how far we’ve come.
2. What makes Monkey Puzzle stand out?
Our focus on quality, both in care and design, sets us apart. We create environments that nurture creativity, safety and confidence, with attention to every detail. Strong leadership, empowered staff, and genuine community ties also help us deliver something truly special.
3. What is the most important quality in a leader in early years education?
Empathy. Great leaders listen, care and understand others’ perspectives, whether it’s children, parents, or staff. It’s about creating a culture of support, not hierarchy.
4. What trait holds businesses back in this sector?
Complacency. The sector evolves constantly, and those who don’t adapt or invest in quality quickly fall behind. Cutting corners may save costs, but it compromises excellence.
5. Best business decision since founding Monkey Puzzle?
Focusing on culture and values from day one. We chose partners carefully and prioritised quality over rapid growth. That consistency has built trust and loyalty.
6. First job, and its impact on leadership?
I started in finance at Goldman Sachs which was fast-paced and intense. It taught me discipline, detail, and the importance of people. That experience shaped my leadership style and my desire for purposeful work.
7. Advice to your 30-year-old self?
Back yourself. Don’t wait for validation. Trust your instincts and take the leap. Self-doubt holds many people back more than anything else.
8. Most challenging part of being a female founder?
Being underestimated. Some assume female-led childcare businesses lack ambition. I’ve always had a strong vision and commercial mindset. The key is trusting your voice and letting your results speak.
9. How do you preserve your ethos while adapting to change?
We stay grounded in our mission to create nurturing, family-led spaces. We welcome change, but only if it aligns with that core purpose. Listening to teams and families keeps us focused.
10. Any other words of wisdom?
Don’t wait for perfect. Start, learn, and be kind to yourself. There’s joy in building something meaningful. Define success on your own terms and stay true to your values.